Revisiting Narratives: Searching for Definition and Uses in Accounting

Authors

  • Olivia Maurício Dornelles
  • Fernanda Filgueiras Sauerbronn

DOI:

https://doi.org/10.21446/scg_ufrj.v14i4.27082

Keywords:

Narrativas, Histórias, Contabilidade, Relatórios da Administração

Abstract

Narratives are texts that report events in a chronological order, with beginning, middle and end, so that the relation of cause and effect between the facts is perceived. They differ from description, deduction and poetry, because they present a problem and its resolution, and this is what is narrated. In the Social Sciences, in the 1990s, there was a revival of the study of narratives – narrative turn – valuing the way in which facts are counted, beyond the content of what is said. The presence of the researcher also came to be valued, moving away the assumption of impersonality. This essay aimed to revisit the definitions and uses of narrative analysis, with emphasis on the study of literature in the accounting area, contributing to its advancement in Brazil. Two ways of considering the narratives were proposed: both as a way of analyzing different types of texts and as a way of writing the research reports or obtaining the data. In narrative analysis, the text is considered as a whole; no segmentation of the parts, such as in content analysis, is done. In Accounting, most of the articles surveyed used as narrative analysis object the management reports and the letters of the managers that accompany the financial statements. The use of narratives adds another type of understanding of the financial reports, going beyond of quantitative analyzes commonly employed.

References

ABRAHAM; COX. Analysing the determinants of narrative risk information in UK FTSE 100 annual reports. The British Accounting Review, n. 39, 2007, p. 227–248.

ABRAHAMSON; AMIR. The Information Content of The President’s Letter to Shareholders. Journal of Business, Finance & Accounting, v. 23, n. 8, p. 1157-1182, October 1996.

AERTS. On the use of accounting logic as an explanatory category in narrative accountlng disclosures. Accounting, Organizations and Society, v. 19, n. 45, p. 337-353, 1994.

ARISTÓTELES. Arte retórica e arte poética. Rio de Janeiro: Ediouro, 1985.

BALAKRISHNAN; QIU; SRINIVASAN. On the predictive ability of narrative disclosures in annual reports. European Journal of Operational Research, v. 202, p 789–801, 2010.

BALATA; BRETON. Narratives vs Numbers in the Annual Report: Are They Giving the Same Message to the Investors? Review of Accounting and Finance, v.4, n.2, p. 5-14, 2005.

BARTHES, Roland et al. Análise estrutural da narrativa. 8.ed. Petrópolis, RJ: Vozes, 2013.

BEATTIE, Vivien. Accounting narratives and the narrative turn in accounting research. The British Accounting Review, n. 46, p. 111-134, 2014.

BEATTIE, Vivien. Quality of Accounting Narrative Disclosures: UK Research, Progress and Prospects. Londres, 2013.

BEATTIE; THOMSON. Lifting the lid on the use of content analysis to investigate intellectual capital disclosures. Accounting Forum, v. 31, p. 129–163, 2007.

BECK; CAMPBELL; SHRIVES. Content analysis in environmental reporting research: Enrichment and rehearsal of the method in a British–German context. The British Accounting Review, v. 42, p. 207–222, 2010.

BENVENISTE, Émile. Problemas de linguística geral. São Paulo: Nacional; EdUSP, 1976.

BERETTA; BOZZOLAN. A framework for the analysis of firm risk communication. The International Journal of Accounting, v. 39, p. 265– 288, 2004.

BJURKLO. Narrative accounting for competence creation. Journal of Human Resource Costing & Accounting, v. 10, n. 1, p. 34-47, 2006.

BLOOR, Michael; WOOD, Fiona. Keywords in Qualitative Methods. Londres: Sage, 2006.

BRENNAN, Niamh M.; MERKL-DAVIES, Doris M. Accounting Narratives and Impression Management. Bangor Business School, UK, 2013.

BRENNAN; GUILLAMON-SAORIN; PIERCE. Impression management: developing and illustrating a scheme of analysis for narrative disclosures – a methodological note. Accounting, Auditing & Accountability Journal, v. 22, p. 789-832, June 2009.

BRÜHL; KURY. Rhetorical Tactics to Influence Responsibility Judgments: Account Giving in Banks Presidents’ Letters During the Financial Market Crisis. International Journal of Business Communication, p. 1–27, 2016.

CHALHUB, Samira. Funções da linguagem. São Paulo: Ática, 1985.

CHASE, Suzan. Narrative Inquiry: multiple lenses, approaches, voices. In: DENZIN, Norman K.; LINCOLN, Yvonna S. Handbook of Qualitative Research. 3. ed. Thousand Oaks: Sage, 2005. Cap. 25.

CHO; ROBERTS; PATTEN. The language of US corporate environmental disclosure. Accounting, Organizations and Society, v. 35, p. 431–443, 2010.

CLARKE; HRASKY; TAN. Voluntary Narrative Disclosures by Local Governments: A Comparative Analysis of the Textual Complexity of Mayoral and Chairpersons’ Letters in Annual Reports. The Australian Journal of Public Administration, v. 68, n. 2, p. 194–207 2009.

CLATWORTHY; JONES. Differential patterns of textual characteristics and company performance in the chairman's statement. Accounting, Auditing & Accountability Journal, v. 19, n. 4, p. 493-511, 2006.

CLATWORTHY; JONES. The effect of thematic structure on the variability of annual report readability. Accounting, Auditing & Accountability Journal, v. 14, n. 3, p. 311-326, 2001.

CONAWAY; WARDROPE. Do their Words Really Matter? Thematic Analysis of U. S. and Latin American CEO Letters. Journal of Business Communication, v. 47, n. 2, p. 141-168, April 2010.

COURTIS. Annual report readability variability: tests of the obfuscation hypothesis. Accounting, Auditing & Accountability Journal, v. 11, n. 4, p. 459-472, 1998.

COURTIS. Readability of annual reports: Western versus Asian evidence. Accounting, Auditing & Accountability Journal, v. 8, n. 2, p. 4-17, 1995.

CRAIG; AMERNIC. A privatization success story: accounting and narrative expression over time. Accounting, Auditing & Accountability Journal, v. 21, n. 8, p. 1085-1115, 2008.

CUNHA; SILVA. Análise da facilidade de leitura das demonstrações contábeis das empresas brasileiras: uma investigação do gerenciamento de impressões nas narrativas contábeis. 9º Congresso USP de Controladoria e Contabilidade, Anais..., 2009.

CZARNIAWSKA, Barbara. Narratives in Social Science Research. Londres: Sage, 2004.

DARNTON, Robert. O grande massacre de gatos e outros episódios da história francesa. Rio de Janeiro: Graal, 1986.

DEUMES. Corporate Risk Reporting. Journal of Business Communication, v. 45, n. 2, p. 120-157, April 2008.

DITLEVSEN. Telling the Story of Danisco’s Annual Reports (1935 through 2007-2008) from a Communicative Perspective. Journal of Business and Technical Communication, v. 26, n. 1, p. 92-115, 2012.

DROR. ‘We are not here for the money’: Founders’ manifestos. New Media & Society, v. 17, n. 4, p. 540–555, 2015.

ECO, Umberto. Interpretação e superinterpretação. São Paulo: Martins Fontes, 1993.

ELZAHAR; HUSSAINEY. Determinants of narrative risk disclosures in UK interim reports. The Journal of Risk Finance, v. 13, n. 2, p. 133-147, 2012.

EVANS-PRITCHARD, E. E. Os Nuer. 2. ed. São Paulo: Perspectiva, 1993.

GEERTZ, Clifford. A interpretação das culturas. Rio de Janeiro: LTC, 2011.

GROOT; NICKERSON; KORZILIUS; GERRITSEN. Picture This: Developing a Model for the Analysis of Visual Metadiscourse. Journal of Business and Technical Communication, v. 30, n. 2, p. 165-201, 2016.

HAYNES. Other lives in accounting: Critical reflections on oral history methodology in action. Critical Perspectives on Accounting, v. 21, p. 221–231, 2010.

HENRY. Are investors influenced by how earnings press releases are written?. Journal of Business Communication, v. 45, n. 4, p. 363-407, October 2008.

HUSSAINEY; AL-NAJJAR. Future-oriented narrative reporting: determinants and use. Journal of Applied Accounting Research, v. 12, n. 2, p. 123-138, 2011.

INGRAM; FRAZIER. Narrative Disclosures in Annual Reports. Journal of Business Research, v. 11, p. 49-60, 1983.

JAKOBSON, Roman. Linguística e Poética. In: JAKOBSON, Roman. Lingüística e Comunicação. 12. ed. São Paulo: Cultrix, 1985.

JAWORSKA; NANDA. Doing Well by Talking Good: A Topic Modelling-Assisted Discourse Study of Corporate Social Responsibility. Applied Linguistics, p. 1-28, 2016.

JONES, Michael John; SHOEMAKER, Paul A. Accounting narratives: A review of empirical studies of content and readability. Journal of Accounting Literature, v.13, p.142-184, 1994.

LABOV, William; WALETZKY, Joshua. Narrative analysis: oral versions of personal experience. Journal of Narrative and Life History, v. 7, v. 1-4, p. 3-38.

LÉVI-STRAUSS, Claude. A estrutura e a forma: reflexões sobre uma obra de Vladimir Propp. In: Antropologia estrutural dois. 4. ed. Rio de Janeiro: Tempo Brasileiro, 1993.

LI. Annual report readability, current earnings, and earnings persistence. Journal of Accounting and Economics, v. 45, p. 221–247, 2008.

LINSLEY; SHRIVES. Risk reporting: A study of risk disclosures in the annual reports of UK companies. The British Accounting Review, v. 38, p. 387–404, 2006.

LLEWELLYN, Sue. Narratives in accounting and management research. Accounting, Auditing & Accountability Journal, n. 12, v. 2, p. 220 - 237, 1999.

MALTBY; TSAMENYI. Narrative accounting disclosure: Its role in the gold mining industry on the Gold Coast 1900–1949. Critical Perspectives on Accounting, v. 21, p. 390–401, 2010.

MERKL-DAVIES; BRENNAN; MCLEAY. Impression management and retrospective sense-making in corporate narratives. Accounting, Auditing & Accountability Journal, v. 24, n. 3, p. 315-344, 2011.

MILNE; CHAN. Narrative corporate social disclosures: how much of a difference do they make to investment decision-making? The British Accounting Review, v. 31, p. 439–457, 1999.

PAGLIARUSSI; SCOTÁ. O uso do disclosure narrativo em relatórios anuais corporativos para inferência da continuidade das empresas. Revista de Contabilidade e Organizações – FEARP/USP, v. 3, n. 5, p. 3-24, jan./abr. 2009.

POLKINGHORNE, Donald E. Narrative knowing and the human sciences. Albany, EUA: SUNY Press, 2006.

POOLE. Good Times, Bad Times: A Keyword Analysis of Letters to Shareholders of Two Fortune 500 Banking Institutions. International Journal of Business Communication, v. 53, n. 1, p. 55–73, 2016.

PROPP, VIadimir I. Morfologia do conto maravilhoso. Rio de Janeiro: Forense-Universitária, 1984.

RIESSMAN, Catherine Kohler. Narrative Analysis. In: JUPP, Victor (ed.). The Sage Dictionary of Social Research Methods. Londres: Sage, 2006.

RIESSMAN, Catherine Kohler. Narrative Analysis. In: Narrative, Memory & Everyday Life. University of Huddersfield, Huddersfield, p. 1-7, 2005.

RIESSMAN, Catherine Kohler. Narrative methods for the human sciences. USA: Sage, 2008.

RUTHERFORD. Genre Analysis of Corporate Annual Report Narratives: A Corpus Linguistics–Based Approach. Journal of Business Communication, v. 42, n. 4, p. 349-378, October 2005.

RYAN, Bob; SCAPENS, Robert W.; THEOBALD, Michael. Research method and methodology in finance and accounting. 2. ed. UK: Cengage Learning, 2002.

SAMKIN; SCHNEIDER. Accountability, narrative reporting and legitimation. Accounting, Auditing & Accountability Journal, v. 23, n. 2, p. 256-289, 2010.

SANDELL; SVENSSON. The Language of Failure: The Use of Accounts in Financial Reports. International Journal of Business Communication, v. 53, n. 1, p. 5–26, 2016.

SCHLEICHER; HUSSAINEY; WALKER. Loss firms’ annual report narratives and share price anticipation of earnings. The British Accounting Review, v. 39, p. 153–171, 2007.

SILVA, Hélio R. S. Travesti: a invenção do feminino. Rio de Janeiro: Relume-Dumará; ISER, 1993.

SMITH; DONG; REN. The predictive ability of corporate narrative disclosures:

Australian evidence. Asian Review of Accounting, v. 19, n. 2, p. 157-170, 2011.

SMITH; TAFFLER. Readability and Understandability: Different Measures of the Textual Complexity of Accounting Narrative. Accounting, Auditing & Accountability Journal, v. 5, n. 4, p. 84-98, 1992.

SMITH; TAFFLER. The Incremental Effect of Narrative Accounting Information in Corporate Annual Reports. Journal of Business, Finance & Accounting, v. 22, n. 8, p. 1195-1210, December 1995.

SYDSERFF; WEETMAN. A texture index for evaluating accounting narratives. Accounting, Auditing & Accountability Journal, v. 12, n. 4, p. 459-488, 1999.

TAURINGANA; CHONG. Neutrality of narrative discussion in annual reports of UK listed companies. Journal of Applied Accounting Research, v. 7, n. 1, p. 74-107, 2004.

TENNYSON; INGRAM; DUGAN. Assessing the information content of narrative disclosures in explaining bankruptcy. Journal of Business, Finance, & Accounting, v. 17, n. 3, p. 391-410, Summer 1990.

TODOROV, Tzvetan. Poética da Prosa. São Paulo: Martins Fontes, 2003.

Published

2020-01-02

Issue

Section

ESPECIAL: Qualitative, Critical and Interpretive Accounting Studies