DECISÕES DE INVESTIMENTO E MOVIMENTOS DE REESTRUTURAÇÃO: UM MODELO DE ANÁLISE DA INDÚSTRIA PETROQUÍMICA // INVESTMENT DECISIONS AND RESTRUCTURING MOVEMENTS: A MODEL OF ANALYSIS OF THE PETROCHEMICAL INDUSTRY
Keywords:
decisões de investimento, estrutura de mercado, estratégias empresariais, forças de mudança, indústria petroquímica // investment decisions, market structures, fi rm strategies, driving forces, petrochemical industryAbstract
RESUMO: O objetivo deste artigo é apresentar um modelo de análise das decisões de investimentos na indústria petroquímica, destacando as principais variáveis que as têm motivado e induzido os movimentos de reestruturação no setor. O modelo estrutura/conduta/desempenho (ECD), largamente usado na literatura de economia industrial, e as características estruturais da indústria petroquímica embasam o modelo analítico proposto. A aplicação do modelo para o período iniciado em 2000 revelou que, no conjunto das variáveis identifi cadas, o acesso às matérias-primas e aos mercados com maior potencial de crescimento tem sido aquele com maior capacidade para desencadear os movimentos de reestruturação da indústria petroquímica no período recente.
ABSTRACT: The aim of this paper is to propose a model of analysis of the investment decisions in the petrochemical industry highlighting the main variables which have been bringing them about and causing the restructuring movements in the sector. The structure/conduct/ performance (SCP) model (widely used in the industrial economics literature), as well as the structural characteristics of the petrochemical industry, support the analytical model proposed in this work. The application of the model to the period from 2000 onwards showed that, among the proposed variables, access to raw material and to the most dynamic markets came out to be the most important ones to launch restructuring movements in the petrochemical industry.
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