AUDIOVISUAL CONSUMPTION OF LIVE SOCCER MATCHES:
CONSIDERATIONS BASED ON THE FANS OF CLUBS FROM ALAGOAS
Abstract
This article is based on a hypothesis about the change in the audiovisual consumption profile of live soccer matches, that younger people are less likely to watch using traditional models. In order to critically understand this, the aim is to discuss the processes leading to this change with the evolution of digital technologies. For this analysis, a qualitative-quantitative method is used, combining a theoretical discussion on transformations in the audiovisual market in broadcasting-telecommunications-internet convergence based on studies of the Political Economy of Communication; with quantitative and exploratory research based on a statistical method for analyzing data by age group in Alagoas. It is understood that there is a need to consider the issue from the point of view of inequalities.
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