Paradigmas e diversidades: dois momentos da Comunicação Visual

Abstrakt

Constant transformations can be observedin the products of the present Visual Communication: moving away, more and more, the paradigms based on Bauhaus by theoriticians as Wassili Kandinsky, Paul Klee and others. Klee developed a creative theory taking priority the structure of the picture, applying the mesh of construction as a presupposed element to the artistic conceptions.
The moment, however, demands constant transformations, singularities that can be observed in the present products, distant more and more from the paradigmatic mirrorings. New challenges demand attention from the professional of the Visual Communication to the coercions around him.
In search of new ways to attend to the appeal of the moment the Visual Communicator, when using the sintax elements- with their own concepts and meaning - will be able to develop instigating and up-to-date solutions, being attentive to the comprehension of our culture.