The Creation of Zones of Exclusivity in the Public Space and the Subsumption of Street Workers in the Carnival of Salvador, from the 2014 World Cup

Authors

  • Any Brito Leal Ivo Universidade Federal da Bahia

Keywords:

business strategies, informal work, city, megaevents, Salvador

Abstract

The article discusses the importance of the role of space as a tool for controlling and co-opting informal commerce by large economic agents. That is a new model of urban management, which started in 2013 with the Confederations Cup and in 2014 with the World Cup. What is new is the guarantee of a market monopoly, spatially operationalized, through the partnership of the State with large enterprises, such as the International Football Federation (Fifa) and breweries. The use of the urban space for market interests intensifies historical processes of commercialization and segregation in the city, imposing changes in the relationship between the upper and lower circuit of the urban economy, and the curtailment of the rights to the city.

Author Biography

Any Brito Leal Ivo, Universidade Federal da Bahia

É professora da Faculdade de Arquitetura e do Programa de Pós-Graduação em Arquitetura e Urbanismo (PPG-AU) da Universidade Federal da Bahia (UFBA, Salvador, Brasil). Possui doutorado e mestrado pelo PPG-AU da UFBA, graduação em direito pela Universidade Católica de Salvador (UCSal, Brasil) e especialização em marketing e comunicação promocional.

Downloads

Additional Files

Published

2018-12-11

Issue

Vol. 11 No. 3 (2018): SET/OUT/NOV/DEZ

Section

Articles

License

Upon submitting a text, the authors retain copyright and grant DILEMAS - Revista de Estudos de Conflito e Controle Social the right of first publication, with the work simultaneously licensed under the Creative Commons License type attribution BY (CC-BY), which permits sharing of the work with acknowledgment of authorship and initial publication in this journal.