Selos de Aprovação e o Comportamento das Receitas em Organizações Não Governamentais Brasileiras
DOI:
https://doi.org/10.21446/scg_ufrj.v0i0.54666Keywords:
Selos de aprovação, ONGs, Receitas, Doações, Informações.Abstract
O objetivo desse artigo é verificar o comportamento das receitas auferidas pelas ONGs, a partir do selo de aprovação, Prêmio 100 Melhores ONGs, edição 2017. A busca de informações foi realizada nos websites oficiais das ONGs dos anos de 2017 a 2020. A regressão linear múltipla foi aplicada, após a análise descritiva. Esta pesquisa visa contribuir no entendimento do uso de selos de aprovação como sinal de confiança às ONGs, assim, a discussão contribui para a evolução e ampliação dos sistemas de autorregulação já existentes, ou mesmo o despertar para a criação de programas involuntários de avaliação do Terceiro Setor no Brasil, como sendo um mecanismo para melhorar a imagem, a legitimidade, a transparência e a credibilidade do setor e, um agente menos oneroso e mais eficiente de ajuda na divulgação das informações e consequente aumento da arrecadação de recursos para continuidade dessas instituições. A sugestão da divulgação mais ampla dos selos de aprovação na mídia pode contribuir para o aprendizado, para a divulgação dos selos e das ONGs. Os achados apontam aumento das receitas médias totais para a maioria das ONGs (52 do total de 72) ao longo dos anos. Pode-se afirmar que as receitas têm relação positiva com a IDADE organizacional, sendo que para cada ano completo, se tem um aumento de 0,02% no logaritmo natural da RECEITA. As variáveis FORMA e REGIÃO não apresentaram significância estatística e os resultados não são generalizáveis.
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