Discourse and Strategies of Resistance to Neoliberal Rationality in Comic Strips
DOI:
https://doi.org/10.35520/diadorim.2025.v27n1a67547Abstract
This article analyzes comic strips from the series “Os empreendedores”, written by Toni D’ Agostinho. The aim is to analyze how the discourses of these strips make strategies of resistance to neoliberal rationality work, specifically the effects of truth produced about entrepreneurship and the entrepreneurial subject. The theoretical framework is based mainly on Foucauldian Discursive Studies. Seven strips published on the Instagram profile of the artist mentioned above were studied. The analysis makes it possible to affirm that entrepreneurship is re-signified, with a view to denouncing the precarious working conditions of today and, in this way, we see the performance of practices of resistance to neoliberalism.
Downloads
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright transfer -- Authorization to publication
If the submitted article is approved for publication, it is already agreed that the author authorizes UFRJ to reproduce it and publish it in Diadorim: revista de estudos linguísticos e literários, the terms "reproduction" and "publication" being understood as defined respectively by items VI and I of article 5 of Law 9610/98. The article can be accessed both by the World Wide Web (WWW) and by the printed version, with free consultation and reproduction of a copy of the article for the own use of those who consult. This authorization of publication is not limited in time, and UFRJ is responsible for maintaining the identification of the author of the article.
The journal Diadorim: revista de estudos linguísticos e literários is licensed under a Creative Commons Attribuition-NonCommercial 4.0 International (CC BY-NC 4.0).
