Anti-smoking warning messages in cigarette packs and the smokers' identity construction

Authors

  • Amanda Cavalcante de Oliveira Ledo Universidade de Pernambuco
  • Renato Lira Pimentel Universidade de Pernambuco

DOI:

https://doi.org/10.31513/linguistica.2019.v15n2a19370

Keywords:

Reading, Identity, Textual Genre, Cigarette pack.

Abstract

This study to discuss the perceptions of smokers about the genre awareness campaign against the tobacco conveyed in cigarette pack, as well reflect how identities are constructed from these readings. Our theory is based on Koch and Elias (2006) and Marcuschi (2008) about the concept of reading; Bazerman (2005), about genre; Dionísio (2005), about multimodality; and Woodward (2012) about the construction of identity. After analyzing the responses of smokers to the questionnaire, it was noticed that the identity that is highlighted is of smoker (re)affirmation, apparently without interferences from the persuasive text to the end of the habit.

 

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DOI: http://dx.doi.org/10.31513/linguistica.2019.v15n2a19370

Author Biographies

Amanda Cavalcante de Oliveira Ledo, Universidade de Pernambuco

Doutora em Letras - Linguística, docente da Universidade de Pernambuco - Campus Garanhuns.

Renato Lira Pimentel, Universidade de Pernambuco

Doutorando em Letras - Linguística, docente da Universidade de Pernambuco - Campus Garanhuns.

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Published

2019-12-23

Issue

Vol. 15 No. 2 (2019): Athematic Issue

Section

Articles

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